Asahi joins other breweries to stop using ‘image girls’ in beer ads

 

朝日加入同業行列 停止在啤酒廣告中使用「形象女郎」

【摘要2022-10-20自由】◎張沛元

Asahi Breweries Ltd. has joined other major Japanese beer companies in halting their use of so-called “image girls” in their beer sales promotions in the wake of the pandemic and the changing times.

隨著武漢肺炎疫情大流行以及時代變遷，朝日啤酒加入其他日本主要啤酒公司的行列，停止在啤酒促銷活動上使用所謂的「形象女郎」。

“In the past two years, they were unable to do their primary activities," said an Asahi representative. "In the aftermath, we made a comprehensive evaluation and decided to pass on the hiring of (an image girl) starting next year.”

「她們（指宣傳女郎）過去2年來無法從事其主要活動，」朝日啤酒的一名代表說。「我們在這之後做了通盤評估，決定從明年起放棄聘用（宣傳女郎）。」

In the past, major beer companies hired image girls and sent them to travel across the country and participated in events to sell beer products to consumers.

以往，（日本）各大啤酒公司會聘請形象女郎，並將她們派往全國各地參加活動，將啤酒賣給消費者。

The COVID-19 pandemic hindered the image girl’s activities, and Asahi postponed new hires in 2021 and 2022.

COVID-19疫情大流行阻礙形象女郎的活動，朝日啤酒在2021年與2022年延後招募新的形象女郎。

新聞辭典

in the wake of something：慣用語，作為…的後果；隨…之後而來。例句：Military tensions across the Taiwan Strait surged in the wake of US House Speaker Nancy Pelosi’s trip to Taiwan.（隨著美國眾議院議長南西‧裴洛西訪台，台海兩岸軍事緊張局勢升高。）

pass on something：慣用語，放棄機會；決定不參加。例句：Cabin Attendant: Would you like something to drink, sir? Passenger: I’ll pass on it.

（空服員：先生，您要喝點什麼嗎？乘客：不了。）

hinder：動詞，阻礙，妨礙。