Shohei Ohtani pitches cosmetics for Kose, proves a hit with men

 

大谷翔平為高絲推銷化妝品 男士們很買帳

【摘要2023.9.8.自由】◎張沛元

Kose Corp. unleashed an advertising campaign for a beauty serum from its Cosme Decorte luxury line featuring Japanese two-way superstar Shohei Ohtani during the World Baseball Classic in March.

高絲公司在今年3月世界棒球經典賽期間，推出以二刀流超級球星大谷翔平為主角、（推銷）旗下奢華路線品牌黛珂的1款美容精華液的廣告。

The “Ohtani effect” was out of the ballpark.

結果「大谷效應」大爆發。

“Middle-aged or older men, who are not usually expected on cosmetics floors of department stores, drop in and ask for the serum, just pointing to the purple-colored container and without even inquiring about its price,” Kazutoshi Kobayashi, president of the company told The Asahi Shimbun. “I am surprised to say the least.”

「通常不預期會現身百貨公司化妝品樓層的中老年男性，會順道過來買精華液，（他們）就只是指著（大谷代言的）紫色瓶子，甚至連價格都沒問，」該公司社長小林一俊告訴《朝日新聞》。「我至少可以說感到非常驚訝。」

新聞辭典

be/make a (big, etc.) hit with somebody：片語，留下很好的第一印象：一見鍾情；大受歡迎。例句：The dish is a big hit with all my family, so I guess maybe you will love it too.（這道菜我們全家都很愛，所以我猜你可能也會喜歡。）

out of the ballpark：片語，1)字面指「出了球場」，形容數量、尺寸或規模大於預測或預期；2) 通常前加hit (something)，字面指「把某物打出球場」，指非常好或非常成功。例句：The car repair bill was way out of the ball park.（修車費帳單出乎意料地貴。）

to say the least：片語，至少可以說，意指實際的情況更好／壞／嚴重等。